The most fascinating thing about the Internet is that it is always changing. From one day to the next, companies come and go. Those providing services also change so quickly that you really need a full-time person just to keep up with things. That in itself is the very question that companies should ask themselves. Should we have a full-time Internet Marketing Manager?
For you to keep up with the latest technologies across the Internet, you almost have to… that is unless you make the decision to hire in a consulting firm who does that for you. Whether you hire us here at Ecom, or you hire one of the thousands of others out there, you are better off financially hiring a technology consulting firm to assist you in your Internet Marketing needs.
Here is a good example of why. Below are five questions that should be fairly straight-forward for a Internet Marketing Manager who regularly works with online advertising. See if you can answer these questions. If your first response is “Yikes!”, then you understand the point I am trying to make. Even if you can answer a large percentage of them, the question really becomes whether you can dedicate your full-time efforts in making sure that you can answer these and hundreds of others as they become needed in your business.
1. Geo-targeted promotions/ads can be applied to which of the following formats:
- Display ads
- Mobile push notifications
- Pinterest rich pins
- Facebook promoted posts
- All of the above
2. Which channel dominates the advertising space?
- Social media
- Mobile messaging
- Display advertising
3. Which best describes “dwell rate”?
- A type of affiliate marketing fraud that increases cost-per-click prices.
- There is no such thing as dwell rate in online advertising.
- When website visitors spend a substantial amount of time in the organic search results rather than paid ads
- When users engage with ads by moving their cursors over them but don’t actually click.
- A number given to the amount of time Web users take to click on ads after they are served to them.
4. What ad targeting information is considered off limits by the Federal Trade Commission?
- Personal interests
- Web activities
- Location data about children over 13
- Device information
- All are OK with proper notice.
5. Which of the following is most true about DSPs and SSPs?
- A DSP is specifically for e-commerce merchants and a SSP is for service providers advertising online
- An SSP automates and optimizes the selling of publishers’ online media space
- Both are super slow online marketplaces that don’t sell ad inventory at reasonable prices.
- DSPs and SSPs are both real-time bidding exchanges that sell exclusively to social networks.
- None of the above.
So how do you think you did on those questions? You can find the [def]quiz answers here[/def].
The point of this exercise is fairly straight-forward. It truly does require an online marketing professional to handle your marketing needs. Talk with one of our sales representative about having us prepare a summary of your marketing needs for you. We can assist you in finding out what your competition is doing, what you need to be doing to move forward online, and what you results you can expect for your efforts.
Quiz Questions/Answers provided by Website Magazine.