Our team of experts will work with you through the process of developing your website. We will focus on the areas that will provide the best possible outcome for the desired user experience. We will focus our efforts in various key areas of the development to provide the best possible solution.
Creative Strategy
This area prepare the project sets the tone of the site and outlines the usability features. It defines the website hierarchy by determining the most important features in order to produce the best optimal user experience. This includes design guidelines, user mapping, and information architecture.
Information Architecture
This includes the structural design of the website and other online solutions to support the overall usability of the website. Typically, it involves organizing the information which is then used and applied to ensure a productive front-end user experience.
Functional Analysis
This includes developing a plan that contains the recommended functionality in terms of site tools and their features. This strategy includes defining the necessary tools needed for the site and documenting the front-end and back-end features needed for implementation.
Requirements Definition
The best place to start when designing a new website or creating a new area of the website is with a definition of the necessary requirements. Answering our strategist’s questions will put you well on your way to optimal online success through a thoughtful, intelligent, and detailed definition of requirements.
Personalization
This includes matching specific user preferences when presenting the content of your website to that particular user. This is accomplished by tracking user behavior on the website in order to ensure that the site is tailored or “personalized” for that user.
Content Testing
Content testing is a simple way to test modifications on certain pages of your website against the current design and determine which ones produce positive results. It’s a way to validate that any change to an element on one of your web pages is improving your conversion rate.
Web Analytics Mining
We use web analytics tools to understand the health of your website while mining data to provide you the most ROI possible for your website. When used together, predictive analytics and data mining can make marketing your website more efficient and produce successful outcomes.
Social Media Strategy
It’s critical to have a strategy behind your social media marketing efforts. The outcome of your social media strategy should include generating new leads, increasing your newsletter membership, promoting news and events, and more.
Search Engine Optimization
Search engine optimization is often about making small changes to parts of your website in order to affect the visibility of your website in a search engine’s organic or unpaid search results.
Search Engine Marketing
SEM is the form of Internet marketing that deals with the promotion of your website through optimization and advertising. This may come in the form of paid search as well as the placement of website ads through a network of sites. The goal is to achieve a higher ranking on search results pages.
